lemmid.nl / Background / Why 'Lemmid'?

A name that means nothing

A name that means something means something different everywhere. A name that means nothing means the same thing everywhere. That is why this platform is called Lemmid: no dictionary in the world has an opinion about it, and every tongue can pronounce it.

The wink

Entirely meaningless it is not, though. Look again: wilLEM MIDdelkoop. The builder's name is hidden right in the middle.

The reflection in the logo

The logo holds one more layer: follow the colour hint in the letters and WMID appears. Say it out loud as "WM idea": Willem Middelkoop's idea. Long-time followers will also recognise an echo of the very first company name from 2004. But enough looking back: the name was chosen to move forward, anywhere in the world.

Simple, timeless and nobody else's. Exactly like the software itself.

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